YouTube announces HDR video support
At CES today, Youtube chief business officer, Robert Kyncl, announced that the platform will soon introduce support for high dynamic range (HDR) video content.
In TVs, high dynamic range refers to an expanded contrast ratio and color palette that allows for more realistic and natural looking images. But you’ll need an HDR-capable TV as well as HDR content for the full effect.
That means your TV needs to be able to produce more light in specific areas of the image on screen than a normal display. Samsung, LG, Sony and Panasonic announced at CES that they will deliver HDR support in their upcoming flagship TVs.
The feature is said to bring to life sports footage as well as stylized movies and TV shows like Game of Thrones, which features heavily colorized scenes.
With that, YouTube is the third online video service, alongside Amazon and Netflix to offer support for HDR. It’ll be interesting to see how content creators take advantage of it. More lifelike cat videos, perhaps?