Bikes

An electric motorcycle company says it was killed off by Apple’s poaching

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  • October 19, 2015

mission-galleryIt’s an open secret that Apple has been aggressively poaching employees from a variety of industries as it ramps up to make a car, which feels more of an inevitability by the day. For a huge corporation, poaching isn’t necessarily a death sentence — but for a startup, brain drain can spell the end. Take Mission Motors, for instance, a boutique manufacturer of electric motorcycles that was left “in the dust” by recruiting from Apple, Reuters reports, citing sources.

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Mission, which laid out plans for bankruptcy last month, was focused on electric superbikes — not unlike the ones that run in the Isle of Man TT’s electric race — and started seeing staff leave for Apple in 2012, Reuters says, while “about a half dozen” engineers left for Cupertino in the last year alone. Those poaches came at a time when Mission was trying to raise additional money to stay afloat, and seeing key engineering talent depart probably didn’t help its cause. Of course, it’s convenient for a failing startup to blame its fate on one of the largest companies on the planet, but it certainly couldn’t have helped.

On an unrelated note: right now is probably a great time to start a career in electric motor engineering.

Source: The Verge

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