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7 Facebook features to use now

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  • April 3, 2017

7 new Facebook features to use now

We know that every day that passes brings its share of novelties with Facebook. Several media and experts have rightly pointed out some new features. Here are seven to remember. 7 new Facebook features to use now

  1. Facebook Page

Since the end of March, I no longer count the number of messages I received from people who could no longer use Facebook as a corporate page. Recently, you only had to click on the drop-down menu at the top right to use Facebook as an individual (profile), or as a company, among the pages, you manage. With the exception, it is no longer possible.
If you want to follow the publications of pages you have “liked” as a page, you should go to your page and locate the “Show Pages” area in the left column.

  1. Ability to publish in multi-languages

A novelty that appeared last fall, if not during the winter, is the ability to write a publication that will translate into multiple languages simultaneously, whichever you choose. There is no need to write bilingual publications, as in the past! To access this feature, you must first enable it in your page settings.


Once activated, the functionality will allow you to write according to the language used by your users.

NOTE: This is the language in which the user has set his / her settings for Facebook. A user can be French speaking, using Facebook in English, which means that the publication will be seen in English in its news feed. That being said, for a vast majority, this is a great improvement because we will only see the comment in the specified language, instead of bilingual publications.
For having tested it on a few publications already, there is a clear improvement in scope and commitment compared to the old approach.

  1. Messenger between people and businesses

We are talking more and more about the advent of text messaging applications. Their increasing importance in the mix of marketing communications: WhatsApp, Snapchat, WeChat, Line, Viber, etc. But with nearly 900 million active users, Facebook Messenger becomes a must. Especially with its integration within the 50 million pages of businesses active on Facebook.

  1. Abolished 20% rule?

True Revolution or April Fools? The thing was announced on April 1st and there were several to think it was a joke. But no, Facebook has indeed removed the obligation not to insert more than 20% of the text in the image of a publication you want to sponsor or publicise. At least, it is suggested that the rule is not so strict. But that we will continue to favour visuals that contain the least text possible, not to pollute the news stream of users, especially on mobile devices.
That being said, the rules on Facebook always indicate that the rule is in effect. For now, it is better to keep the text approach to a minimum, to promote visuals as much as possible.

  1. Your hidden messaging

Let’s do an exercise together, will you? Go to your Facebook profile, and locate the “Messages” tab in your navigation bar in the left column.


You are surely familiar with this tab, or at least with the resulting process. There are messages exchanged with friends, colleagues and people in our network, either directly on Facebook or via Messenger. Is not it? Now click on “Messages”.

Facebook hidden messaging

If you find the “More” tab, click on the drop-down menu and you should see unread and/or filtered messages. In the majority of cases, it is actually spam, blocked spam that Facebook has blocked or filtered thinking that these are unsolicited and/or non-legitimate requests. But I bet you will find messages that, perhaps, are legitimate…

  1. Facebook Live

I was talking about Facebook Live at the beginning of the year because we already knew that this was planned in 2016. It was a novelty available only for some personalities and tested in the fall of 2015 and winter latest. Since April 12, this feature is being progressively deployed around the world, allowing live broadcasting.


I have seen several brands and individuals experience it recently, and the results, although uneven, are promising. Here is the procedure to follow if you want to test this new feature:

  1. Instant Articles

Finally, the last thing to note and use concerns all brands that publish content, whether through a blog, articles on the website or a newsletter, photos or videos. These articles can now be read more quickly, specifically on mobile devices (where 83% of Facebook users consume their content), thanks to a better integration between the websites and the Facebook API.

When you see the lightning flash in the upper right corner. It’s an Instant Article, which will download up to ten times the standard content. If you want to enable this feature, just go to the settings on your page and follow the instructions.

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